Alan Krueger

Books Raphael Sagalyn, +1 240 802 2760 Email Raphael Sagalyn

Rockonomics

book | Non-Fiction | May 2019
US & Canada → Crown Publishing (Ed. Roger Scholl)
UK & Comm → John Murray (Ed. Nick Davies)

A Behind-the-Scenes Tour of What the Music Industry can Teach Us About Economics and Life

"A key voice on a vast array of economic issues." — Barack Obama 


Alan Krueger, the former chairman of the president's Council of Economic Advisers, uses the music industry, from rock artists to music executives, from managers to promoters, as a way in to explain the principles of economics, and the forces shaping our economic lives.

As economists recognize, the music industry is often a leading indicator of the economy; it is among the first to be disrupted by the latest wave of technology, and examining the ins and outs of how musicians create and sell new songs and plan concert tours offers valuable lessons for what is in store for businesses and employees in other industries that are struggling to adapt.

Drawing on interviews with leading band members, music executives, managers, promoters, and using the latest data on revenues, royalties, tour dates, and merchandise, Rockonomics takes readers backstage to show how the music industry really works — who makes money and how much, and how the economics of the music industry has undergone a radical transformation during the last twenty years.

Before digitalization and the ability to stream music over the Internet, rock musicians made the bulk of their income from record sales. Today, income from selling songs has plummeted, the real money now is derived from concert sales. In 2016, for example, Billy Joel earned $212.4 million from his live performances, and less than $1 million from record sales and streaming. Even Paul McCartney, who has written and recorded more number one songs than anyone in music history, today, earns 93 percent of his income from live concerts. Krueger tackles common questions: How does a song become popular? And how does a new artist break out in today's winner-take-all economy?

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Sophie Baker manages the translation rights for Rockonomics

Translation Rights Sold

Chinese Complex
Taiwan
Commonwealth Publishing Co.
Chinese Simple
Mainland China
China South Booky Culture Media Co. Ltd
Dutch
World
Nieuw Amsterdam
Italian
World
Rizzoli Editore
Japanese
World
Diamond Inc Japan
Portuguese
Portugal
Temas e Debates
Spanish
World
Editorial Paidos
Reviews

A cheerful and illuminating read, full of delicious anecdotes and valuable nuggets. It does what Krueger did best — brings economics to life, and life to economics.

The Times of London

A thought-provoking and enjoyable read.

The New York Times

A key voice on a vast array of economic issues.

President Barack Obama

The economics of rock, in his hands, is a fascinating subject.

The Financial Times

A quiet revolutionary of economics.

The Economist

In the hands of a less gifted economist, this ambitious attempt to both explain the music business and use it for more didactic purposes could have been clumsy. While Krueger was not a born entertainer like Keith Richards, he harnesses the inherently fascinating nature of music to explain topics that might otherwise lull a reader into drowsiness.

Reuters

Rockonomics is entertaining, educational and enlightening. Alan Krueger gives us a backstage tour of the music industry — and in doing so, he creates a brilliant metaphor for our entire economy. Highly recommended.

Harlan Coben
#1 New York Times Bestselling Author of Don’t Let Go

An absolutely brilliant mind. The definition of left and right brain balance!

Quincy Jones

Krueger has produced something special here. With reference to Lady Gaga, Bono, Dylan, and Springsteen, he tells us a ton about how the modern economy works, and also about the human spirit. Oh, he has something to say about human happiness, too. Brilliant, surprising, and fun -- a bit like rock music itself.

Cass R. Sunstein
Robert Walmsley University Professor at Harvard University and Author of Conformity: The Power of Social Influences

The music biz has been down a twisted path, but Alan Krueger brings it all together in a smart, relatable way. Rockonomics has lessons far beyond the music industry, so fasten your seat belt and come along for the ride.

Donald Passman
Music industry attorney and author of All You Need to Know About the Music Business

When it comes to rock and roll, not even the musicians who play your favorite songs know where the money goes, which makes Alan Krueger’s outstanding book Rockonomics all the more essential. Through his accounts of show-business dealings and interviews with artists, Krueger unpacks and explains subjects of maddening complexity—record deals, concert ticket sales, streaming revenues, and much more—with the mind of an economist and the heart of a music lover.

Jacob Slichter
Drummer for Semisonic and Author of So You Wanna Be a Rock and Roll Star

The music business keeps re-inventing itself (from records, to tape, to CDs to streaming) and Alan Krueger covers all the bases. As one former LSE student once sang: ‘its only rock and roll but I like it, like it, yes I do.’ That applies to this book too.

Richard Thaler
Nobel Prize Recipient in Economics and Charles R. Walgreen Professor at University of Chicago Booth School of Business

Read this book—whether you are a rock fan or, like me, think the Beatles and Stones were the last good groups. Read it because Alan Krueger makes the subject fun and demonstrates how the workings of this 0.1 percent of the US economy beautifully illustrate upcoming changes in the US and global economies.

Daniel S. Hamermesh
Distinguished Scholar at Barnard College and Author of Spending Time and Beauty Pays

If you like music (we learn here it would take six lifetimes just to listen to every song once) and going backstage to see how things work (touring, streaming, scalping) and the stories behind the stories (how Reginald Dwight met Bernie Taupin and became Elton John) – then rock on! Or, in this case, RockOnOmics!

Andrew Tobias
Author of The Only Investment Guide You’ll Ever Need

An eye-opening and entertaining read. 

The Economist

n Alan B Krueger's excellent new book Rockonomics, the late author - a former adviser to Barack Obama - writes about how, as with the regular economy, the top 1 percent of musicians (the likes of Rihanna, Madonna and U2) hoover up the revenue: the top 1 percent now take in more revenue than the bottom 99 percent combined, according to the Pollstar Boxoffice database.

Sunday Business Post
Full Review

I actually majored in economics in college. A few years later, I bumped into a former classmate who asked me what I was doing. I told him I was handling rock radio promotion for Mercury Records. He said, ‘What a waste of your education.’ I hope he reads Rockonomics, so he'll find out I didn't end up as a total loser.

Cliff Burnstein
Co-Founder of Q-Prime with Peter Mensch, Management Firm for Metallica and the Red Hot Chili Peppers

The book takes readers backstage to show
how the music industry really works -- who
makes money and how much, and how
the economics of the music industry has
undergone a radical transformation during
the past 20 years.

The Herald

Representation
Books
Raphael Sagalyn
+1 240 802 2760
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Books
Gordon Wise
+44 (0) 20 7393 4420
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Translation Rights
Sophie Baker
+44 (0)20 7393 4425
Email Sophie Baker
Translation Rights
Jake Smith-Bosanquet
+44 (0)20 7393 4425
Email Jake Smith-Bosanquet