What You Do Is Who You Are
Ben Horowitz has long been fascinated by history, and particularly by how people behave differently than you’d expect. The time and circumstances in which they were raised often shapes them — yet a few leaders have managed to shape their times. In What You Do Is Who You Are, he turns his attention to a question crucial to every organization: how do you create and sustain the culture you want?
What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building — the leader of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for seven hundred years and shaped modern Japanese culture; Genghis Khan, who built the world’s largest empire; and Shaka Senghor, an American ex-con who created the most formidable prison gang in the yard and ultimately transformed prison culture.
Horowitz connects these leadership examples to modern case-studies, then offers guidance to help any company understand its own strategy and build a successful culture.
Who you are is not the values you list on the wall. It’s not what you say in company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do.
Helen Manders manages the translation rights for What You Do Is Who You Are