The founder and co-CEO of Salesforce offers a vision to guide the trailblazing leaders of the future.
In a rare behind-the-scenes look at the inner workings of one of the world’s most admired and fast-growing companies, he reveals how a sustained commitment to their core values of trust, customer success, innovation, and equality have become the company's most powerful engine of sustained growth and success. And, he offers a blueprint for how anyone, in any company, can build a values-based culture to thrive as we head into the Fifth Industrial Revolution.
In the future, Benioff says, the values of a company will be what drive its value as a company. Profit and progress will no longer be sustainable unless they serve the greater good. By making a sustained commitment to values, everyone in the workplace can become agents of change.
Daisy Meyrick manages the translation rights for Trailblazer