Oobah Butler is a filmmaker and write. Over the past two years, his work has gone from quietly admired on VICE Magazine and The Guardian to being renowned globally, recently being interviews in the New Yorker, profiled by Scott Simon on NPR and endorsed by individuals such as Turner Prize-winning artist Grayson Perry, WIRED Editor Nicholas Thompson and scores of other world-renowned journalists like Grace Dent, Marina Hyde and Joel Golby.
For the most part, his work uses comedy and absurdity to comment on the modern era. For example, after releasing his recent stunning film and article in which he made the shed he lives in TripAdvisor's top-rated restaurant in London, Oobah dominated headlines globally in the climate of 'fake news', being interviewed on television stations all over the world. Singaporean parliament used his work as an example to inform new laws on fake news; The Washington Post penned a feature about his work. The likes of The Guardian and The New Yorker referenced it as a critique of online reviewing culture, while it was endorsed by the likes of NOMA chef Rene Redzepi and Observer food critic Jay Rayner.
Whether it’s swindling his way as a fake jeans designer, Georgio Peviani, to the top of Paris Fashion Week like he did in his latest video - again gathering over 20 million views online - or letting his Instagram followers vote on every decision he made for a day and thusly ending up 250 miles from his home, his ambition is to explore different worlds in an interesting, contemporary way.
My ambition is to have commitment at the heart of all my work. Immersing myself and exploring obscure things in an unorthodox way - Oobah butler
Looking back through old ideas & into one I put together for @MundialMag. Wanted to train Stoke thrower Rory Delap… https://t.co/6QOdGTVVhr
RT @ConnorBrockman: @Oobahs Bit of a touching up was all it needed, really. https://t.co/oHlUUz5KPR
captured spectacularly by @CBethell_photo https://t.co/qPFfQALStu